end-of-year fundraising

The final months of the year are a powerful time for generosity, nearly a quarter of U.S. donors give exclusively in November and December, making it an ideal moment to re-engage loyal supporters and welcome new ones. GivingTuesday, held this year on December 2, kicks off the season with a global wave of generosity; in 2024 alone, U.S. donors contributed $3.6 billion on that day.

But GivingTuesday is just the beginning. Year-end appeals, holiday messaging, and practical motivators like tax season and bonuses all converge to inspire giving. Whether you’re planning a one-day campaign or a longer-term appeal, CAF America is here to support your outreach and help unlock tax-effective donations from U.S. donors. This toolkit offers resources to guide your planning and amplify your impact.