Raising awareness and funding research for ovarian cancer
The Laura Mercier Ovarian Cancer Fund
In September 2012, Laura Mercier cosmetics, the global luxury line of cosmetics, skincare, and fragrance, announced the launch of The Laura Mercier Ovarian Cancer Fund. The mission of the Laura Mercier Ovarian Cancer Fund is to raise awareness and fund research and educational efforts that will help diagnose, treat and support women with ovarian cancer – which is the leading cause of death among gynecological cancers in the United States.*
As the leader in global giving, CAFAmerica is pleased to serve as Laura Mercier’s grantmaking partner to ensure that 100% of donations to the Fund benefit organizations specifically dedicated to ovarian cancer initiatives. On working with CAFAmerica, Claudia Poccia, President & CEO of Gurwitch Products, Inc.–the parent company of Laura Mercier– has commented in various media interviews that CAFAmerica is “a terrific partner” for The Laura Mercier Ovarian Cancer Fund because CAFAmerica’s “world-class reputation for global giving solutions [provides] the flexibility to award grants to domestic and international nonprofit organizations that are perfectly aligned with our mission.”
The development of the Fund is rooted in personal connections to the cause. “Both Laura Mercier and I have been personally touched by ovarian cancer – I through my sister, who lost her battle with the disease, and Laura through a dear friend who has been fighting for years,” stated Ms. Poccia. “Ovarian cancer needs continued support and funding, therefore it is our shared mission to raise awareness and advance funding to aid in eradicating this disease.”
“Through prevention, education and supporting those who are battling this disease, we will bring new hope to women,” stated Laura Mercier, Founder of Laura Mercier cosmetics. “The mission of the Laura Mercier Ovarian Cancer Fund is at the core of our brand, and we are committed to making a difference in the lives of women.”
Laura Mercier is championing the cause in various ways. First, 100 percent of the profits from the sale of two products–Bonne Mine Healthy Glow for Face & Cheeks Crème Colour Palette and Rose Hope Lip Glacé – go directly to the Laura Mercier Ovarian Cancer Fund. Additionally, Laura Mercier has been running public service announcements in leading women’s magazines to raise awareness about the disease. To also complement the initiative, the company is launching a dedicated web initiative with mobile application, in-store merchandising, and social media support to help educate women about the disease and drive donations to the Fund.
For more information on the Laura Mercier Ovarian Cancer Fund, please visit: http://www.lmocf.com.
*Source: Memorial Sloan-Kettering Cancer Center
Logo provided by Laura Mercier.