Blog:

» Radio Show: Corporate Social Responsibility

Our two guests from the Corporate Social Responsibility department at Cargill discuss global giving goals as well as the Day of International Giving.


Creating Shared Value, a Measured Approach to Business

As illustrated by the Coca-Cola Coletivo initiative (highlighted in our September 30 newsletter), innovating on a platform of ‘good’ to create tangible social impact and profitable financial returns in a competitive context is being adopted by companies with the purpose of gaining a first-mover advantage. Coca Cola’s selection of youth unemployment among recent high school graduates is an ‘outside-the-box’ social issue to identify that requires an innovative approach to structure a business initiative on.

While creating strategy on youth unemployment is highly complex and differentiates a company from the competition, how does a company innovate on a social issue that is directly linked to a company’s business model and already generates a great deal of publicity?


Featured Posts

Featured Story

Celebrating Expressions of Faith, Diversity, and Culture through the Arts

Observed by Muslims worldwide, the holy month of Ramadan is the most sacred time of year in the Islamic faith. Nearly 2 billion Muslims celebrate this spiritual period, or roughly one-quarter of the world’s population. It is a time of spiritual unity that binds this diverse population. Jordan’s Al Balad Theater works to bring diversity… CONTINUE READING >>

Read more