Blog:

» Radio Show: Corporate Social Responsibility

Our two guests from the Corporate Social Responsibility department at Cargill discuss global giving goals as well as the Day of International Giving.


Creating Shared Value, a Measured Approach to Business

As illustrated by the Coca-Cola Coletivo initiative (highlighted in our September 30 newsletter), innovating on a platform of ‘good’ to create tangible social impact and profitable financial returns in a competitive context is being adopted by companies with the purpose of gaining a first-mover advantage. Coca Cola’s selection of youth unemployment among recent high school graduates is an ‘outside-the-box’ social issue to identify that requires an innovative approach to structure a business initiative on.

While creating strategy on youth unemployment is highly complex and differentiates a company from the competition, how does a company innovate on a social issue that is directly linked to a company’s business model and already generates a great deal of publicity?


Featured Posts

Featured Story

Saving Sea Turtles, A Reason to Shell-ebrate

On certain days, before the sun rises on the Gulf Coast of Mexico, the sandy shores of some beaches can seem almost alive with jostling, lurching movement. On these days, hundreds upon hundreds of hatchling sea turtles make their way to the darkness of the ocean, guided by the faint light of the sun on… CONTINUE READING >>

Read more

Join our email list »

Stay up to date on global charitable giving news & trends, read stories of philanthropy, and learn how the philanthropic landscape is changing.

Call Now