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» Radio Show: Corporate Social Responsibility

Our two guests from the Corporate Social Responsibility department at Cargill discuss global giving goals as well as the Day of International Giving.


Creating Shared Value, a Measured Approach to Business

As illustrated by the Coca-Cola Coletivo initiative (highlighted in our September 30 newsletter), innovating on a platform of ‘good’ to create tangible social impact and profitable financial returns in a competitive context is being adopted by companies with the purpose of gaining a first-mover advantage. Coca Cola’s selection of youth unemployment among recent high school graduates is an ‘outside-the-box’ social issue to identify that requires an innovative approach to structure a business initiative on.

While creating strategy on youth unemployment is highly complex and differentiates a company from the competition, how does a company innovate on a social issue that is directly linked to a company’s business model and already generates a great deal of publicity?


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BeneFITting from the Power of Sport

When France won the world cup for the second time in 2018 (the first time was in 1998), the nation was caught in jubilant celebrations from Lille to Nice. In such moments, the power of sport is indisputable and for all to see. In this case, bringing together the entire country united under an innate… CONTINUE READING >>

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