Blog:

» Blog: Creating Shared Value, a Case Study

A more in-depth look at shared value– John Holm explores a case study showing how Coca-Cola strategically collaborated with a local Brazilian NGO as a ‘distribution partner’ on educating and training low-income youth.


Creating Shared Value, a Case Study

In our last article on shared value on July 23, 2013, we discussed how innovative companies are gaining a defendable competitive advantage while simultaneously creating tangible social benefit by using their ‘doing good’ platforms (CSR, philanthropy, etc.) in a strategic context. This week, we will focus our attention on Coca Cola’s Coletivo initiative in Brazil.

In this case study, we examine how Coca-Cola strategically collaborates with a local Brazilian NGO as a ‘distribution partner’ on educating and training low-income youth with the objective of reducing unemployment among low-income youth while simultaneously increasing product sales.


Featured Posts

Join our email list »

Stay up to date on global charitable giving news & trends, read stories of philanthropy, and learn how the philanthropic landscape is changing.

Join our Wealth Advisor email list

Learn smart solutions to giving both domestically and globally; how to engage in the philanthropic conversation; and how to deepen client relationships and grow your practice.

Featured Story

ABANTU for Development

Across the globe, women and girls play a dominant role in areas such as health, sanitation, and caregiving for the young and elderly, work that has become known as the “care economy” and is largely unpaid and undervalued. The care economy is the backbone of the global response to COVID-19 and according to West Africa… CONTINUE READING >>

Read more