Blog:

» Blog: Creating Shared Value, a Case Study

A more in-depth look at shared value– John Holm explores a case study showing how Coca-Cola strategically collaborated with a local Brazilian NGO as a ‘distribution partner’ on educating and training low-income youth.


Creating Shared Value, a Case Study

In our last article on shared value on July 23, 2013, we discussed how innovative companies are gaining a defendable competitive advantage while simultaneously creating tangible social benefit by using their ‘doing good’ platforms (CSR, philanthropy, etc.) in a strategic context. This week, we will focus our attention on Coca Cola’s Coletivo initiative in Brazil.

In this case study, we examine how Coca-Cola strategically collaborates with a local Brazilian NGO as a ‘distribution partner’ on educating and training low-income youth with the objective of reducing unemployment among low-income youth while simultaneously increasing product sales.


Featured Posts

Join our Wealth Advisor email list

Learn smart solutions to giving both domestically and globally; how to engage in the philanthropic conversation; and how to deepen client relationships and grow your practice.

Featured Story

The Game Changers

Participating in an after-school debate or a Model United Nations club, or being part of a basketball team are experiences many remember as an exciting foundation of their youth. However, for youth at risk—as are over 75% of school kids who have experienced violence—engaging in an after-school program can be life-saving.  Such programs serve as… CONTINUE READING >>

Read more

Join our email list »

Stay up to date on global charitable giving news & trends, read stories of philanthropy, and learn how the philanthropic landscape is changing.