Blog:

» Blog: Creating Shared Value, a Case Study

A more in-depth look at shared value– John Holm explores a case study showing how Coca-Cola strategically collaborated with a local Brazilian NGO as a ‘distribution partner’ on educating and training low-income youth.


Creating Shared Value, a Case Study

In our last article on shared value on July 23, 2013, we discussed how innovative companies are gaining a defendable competitive advantage while simultaneously creating tangible social benefit by using their ‘doing good’ platforms (CSR, philanthropy, etc.) in a strategic context. This week, we will focus our attention on Coca Cola’s Coletivo initiative in Brazil.

In this case study, we examine how Coca-Cola strategically collaborates with a local Brazilian NGO as a ‘distribution partner’ on educating and training low-income youth with the objective of reducing unemployment among low-income youth while simultaneously increasing product sales.


Featured Posts

Join our Wealth Advisor email list

Learn smart solutions to giving both domestically and globally; how to engage in the philanthropic conversation; and how to deepen client relationships and grow your practice.

Featured Story

A Guiding Light for the Visually Impaired

Established in 1973, the Rawinala Foundation aims to give a voice to the 30,000 children affected by multiple disabilities and visual impairment (MDVI) across Indonesia. MDVI receives little to no public exposure, leading to minimal recognition of the condition and as a result, limited support from the government and the general public. According to the… CONTINUE READING >>

Read more

Join our email list »

Stay up to date on global charitable giving news & trends, read stories of philanthropy, and learn how the philanthropic landscape is changing.