Blog:

» Blog: Creating Shared Value, a Case Study

A more in-depth look at shared value– John Holm explores a case study showing how Coca-Cola strategically collaborated with a local Brazilian NGO as a ‘distribution partner’ on educating and training low-income youth.


Creating Shared Value, a Case Study

In our last article on shared value on July 23, 2013, we discussed how innovative companies are gaining a defendable competitive advantage while simultaneously creating tangible social benefit by using their ‘doing good’ platforms (CSR, philanthropy, etc.) in a strategic context. This week, we will focus our attention on Coca Cola’s Coletivo initiative in Brazil.

In this case study, we examine how Coca-Cola strategically collaborates with a local Brazilian NGO as a ‘distribution partner’ on educating and training low-income youth with the objective of reducing unemployment among low-income youth while simultaneously increasing product sales.


Featured Posts

Join our email list »

Stay up to date on global charitable giving news & trends, read stories of philanthropy, and learn how the philanthropic landscape is changing.

Featured Story

Indigenous Women in Guatemala Lift Themselves Out of Poverty

Guatemala is the most populous country in Central America. More than half of all Guatemalans live in poverty. A similar percentage of the country’s residents are under age 19. In such an environment, young women are disproportionately vulnerable, especially if they are part of a historically persecuted indigenous communities. In communities primarily of Maya descent,… CONTINUE READING >>

Read more