» Report: The 2013 World Giving Index
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» December 10 is the Day of International Giving
CAF America is proud to celebrate the growth in international giving; today we’re sharing two stories of philanthropy on behalf of DIG, made possible by our generous donors. Click to learn more.
Creating Shared Value, a Measured Approach to Business
As illustrated by the Coca-Cola Coletivo initiative (highlighted in our September 30 newsletter), innovating on a platform of ‘good’ to create tangible social impact and profitable financial returns in a competitive context is being adopted by companies with the purpose of gaining a first-mover advantage. Coca Cola’s selection of youth unemployment among recent high school graduates is an ‘outside-the-box’ social issue to identify that requires an innovative approach to structure a business initiative on.
While creating strategy on youth unemployment is highly complex and differentiates a company from the competition, how does a company innovate on a social issue that is directly linked to a company’s business model and already generates a great deal of publicity?
» Blog: Creating Shared Value, a Measured Approach to Business
How does a company innovate on a social issue that is directly linked to a company’s business model and already generates a great deal of publicity?
» New Offering for Community Foundations
10/1/13: In partnership with CAF America, community foundations can now take advantage of the unique opportunity to expand offerings to their own donors with a global giving component.
Creating Shared Value, a Case Study
In our last article on shared value on July 23, 2013, we discussed how innovative companies are gaining a defendable competitive advantage while simultaneously creating tangible social benefit by using their ‘doing good’ platforms (CSR, philanthropy, etc.) in a strategic context. This week, we will focus our attention on Coca Cola’s Coletivo initiative in Brazil.
In this case study, we examine how Coca-Cola strategically collaborates with a local Brazilian NGO as a ‘distribution partner’ on educating and training low-income youth with the objective of reducing unemployment among low-income youth while simultaneously increasing product sales.
Creating Shared Value, an Introduction
For those not familiar with the rapidly evolving business strategy concept of Creating Shared Value, it can be best defined as an approach by which an organization creates economic returns by developing solutions to solve social problems. Multinationals (MNCs) such as Coca-Cola, Nestle, Intel, Intercontinental Hotels Group & Nova Nordisk are embedding shared value into their global business platforms and demonstrating measured impact both to the bottom line and community. Meanwhile, proactive nonprofits are quickly identifying new impact measurements and funding opportunities to evolve with the change.
